"Boss, both our Russian and Japanese websites have been set up." – Well, it's only the first step.
Nowadays, websites are gradually penetrating into our life and becoming part of it. Many people are conducting online searches to make price comparisons before making a purchase, while more and more turn to online shopping.
Companies with international business or conducting multinational operations increasingly sense the need to build up a multilingual website, so that their products are better positioned in target markets.
However, building a website alone isn't enough. To augment the number of hits and to make it easier to be searched by local people in another country, multilingual SEO must be done.
Two basic steps are needed to meet the goal:
Accurate key words in the target language. Choose accurate and relevant keywords based on the website content and product features, as well as using the vernacular of local users;
Submit the localized website or webpages to local search engines. Google is not necessarily the first choice for all nations. Baidu, Rediff, Naver and Yandex are the most popular search engines among local people in China, India, Korea and Russia, respectively.
Multilingual SEO has become an integral part of any web marketing strategy, and linguistic issues need to be addressed when promoting a multilingual website.
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website: http://www.gvlocalization.com
Tel: 0086-755-23981348
E-mail: info@gvlocalization.com