Solution 1: only one webpage (homepage) localization, designed for mini companies, with low web marketing cost.
Overview: Single-page includes company overview, product and service introduction, and contact information.
Designed for: Sohu, mini companies or individual’s website.
Website languages: It’s advised to use no more than 6-8 languages.
• For the European and American market: It’s advised to use English, French, German, Italian, and Spanish.
• For the Asia-Pacific regions: It’s advised to use Simplified Chinese, Traditional Chinese, Japanese, Korean, English, Thai, Indonesian, Vietnamese, Malay.
• For the Middle East regions: It’s advised to use Arabic, Persian and Hebrew.
• For Indian market: It’s advised to use English and Hindi.
We will advise you of specific languages according to your target markets.
Services:
• Webpage content translation, image typesetting and flash localization etc.
• Metadata (description and keywords) optimization and translation
• Forbidden word, colour or image identification and filtering
• Reform website structure, insert other language pages and design multilingual navigation bar
• Page integration and online testing
• Review contents and cultural customs by local linguist
• Search engine submission (submit to local main search engines)
• Follow up optimization results
• Update webpages as client’s request
• Other language services and marketing consulting services.
Case study:
Client: 30Glycolic
Background: Founded in 1989, 30Glycolic operates business in R&D and sales of cosmetics. They developed a new product – electronic cigarettes for Japan.
Requirements: The company urgently needs a Japanese website to promote their products into Japan market.
Website: http://www.30glycolic-jp.com/
Service Cost and Turnaround Time Estimation：
|
Items |
Estimated workload |
Time
(per language) |
Recommended choice |
|
Content translation |
300 – 500 words |
Depending on target languages:
0.5 – 2 days |
|
|
Multi-media localization (image, flash, audio, video localization etc.) |
One Flash, and 3-5 images |
2 hours
(The client should supply source files.) |
|
|
Keyword optimization |
Discuss with client on keywords selection and arrangement etc. |
8 hours |
|
|
Website integration |
Design multilingual navigation bar etc. |
2 hours |
|
|
Online testing and bug fix |
Online testing on local and client’s host computer |
2 hours |
|
|
Review by local linguists |
Linguistic and cultural customs review |
2 hours |
|
|
Submit to popular search engines |
20 – 30 search engines |
1 working day |
|
Features:
• This multilingual website is short and concise, with basic company overview and service introduction.
• For the newly founded small company, this is a recommended solution: cost-effective, covering required regions and countries, also with SEO optimized results.
• The website maintenance cost is low.
• The weakness is the limited content and thin website structure.
Suggestions to website upgrade:
It is suggested to upgrade to Selected Pages Solution when the company business runs better.
|
Full time 
